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TERAX Hair Care was founded nearly 50 years ago in Bologna. Italy. The brand has passed from one family generation to another and remains a family owned and operated beauty company today. We have been known as Italy's Best Kept Secret and one of the very first brands to be Model Tested and Celebrity Approved around the world.
Time honored and award winning conditioning formulas are the hallmark of our brand. In order to create the most natural style, by both our customers and celebrated hair stylists around the world, hair must be healthy and vibrant. We create this foundation by cleansing and conditioning in the most strategic way.
A cult brand and celebrity favorite, TERAX is a completely revolutionary system which makes hair healthy and ultra soft by altering the pH levet of the hair through imparting natural proteins and moisture into the hair fiber. A slightly alkaline substance, TERAX naturally helps to open the cuticle, thereby attaining a high degree of penetration. TERAX revitalizes all hair types, including severely damaged and chemically treated, by reducing frizziness, improving elasticity, detangling and reducing static. This unique system offers pure moisturizing and conditioning for stressed hair, creating healthy hair from the inside out.
Celebrity fans include Madonna, Gwyneth Paltrow, Kate Beckinsale, Demi Moore, Charlize Theron, Molly Sims. Sandra Bullock, Liv Tyler, Meg Ryan etc.
Our pledge to you is very simple.
Creating Healthy Hair from the Inside Out.